翻訳と辞書 Words near each other ・ Category of elements ・ Category of finite-dimensional Hilbert spaces ・ Category of groups ・ Category of magmas ・ Category of manifolds ・ Category of medial magmas ・ Category of metric spaces ・ Category of modules ・ Category of preordered sets ・ Category of relations ・ Category of rings ・ Category of sets ・ Category of small categories ・ Category of topological spaces ・ Category of topological vector spaces ・ Category performance ratio ・ Category theory ・ Category utility ・ Categoría Primera A ・ Categoría Primera B ・ Categoría Primera C ・ Catellani Reaction ・ Catellibacterium ・ Catello Amarante ・ Catello Cimmino ・ Catello di Rosso Gianfigliazzi ・ Catello Manzi ・ Catello Palmigiano ・ Catellus ・ Catellus Development Corporation Dictionary Lists mini英和辞書 mini和英辞書 Webster 1913 Latin-English FOLDOC Wikipedia English ウィキペディア

翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Category performance ratio ： ウィキペディア英語版 Category performance ratio Category performance ratio refers to the relative performance of a retailer in a given product category, compared with its performance in all product categories. Distribution metrics quantify the availability of products sold through retailers, usually as a percentage of all potential outlets. Often, outlets are weighted by their share of category sales or “all commodity” sales. For marketers who sell through resellers, distribution metrics reveal a brand’s percentage of market access. Balancing a firm’s efforts in “push” (building and maintaining reseller and distribution support) and “pull” (generating customer demand) is an ongoing strategic concern for marketers. 〔Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0-13-705829-2. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in ''Marketing Metrics'' as part of its ongoing (Common Language: Marketing Activities and Metrics Project ). 〕 ==Purpose== Category performance ratio provides insight into whether a brand’s distribution network is more or less effective in selling the category of which that brand is a part, compared with its average effectiveness in selling all categories in which members of that network compete. 〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Category performance ratio」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.